Strategic Collaborations
Kathleen Sweeney has worked with digital publications, think tanks, authors and artists, and thought leader platforms and non-profit organizations, dramatically increasing audience engagement for websites, documentary film releases, app and book launches.
Strategic collaborations include:
Digital Footprint Reports (detailed, actionable traffic analysis and content recommendations)
Social media curation and branding
Creative content production and design
Training and best practices
EcoWatch: expanding social media reach to new audiences.
For environmental news organization EcoWatch.com, we first researched, analyzed and interpreted data on audience engagement with their website and their social media channels. We delivered a comprehensive Digital Footprint Report with actionable insights to senior management: Who is reached? Who is visiting? Who is sharing content and how?
In the Social Media Curation phase, working closely with the editor and journalist teams, we optimized EcoWatch content (both original and partner sourced) for Facebook and Twitter on a daily basis, monitoring for community engagement, sharing and clickthrough.
In the Audience Emotional Response phase, we examined several months of EcoWatch stories, reporting on the levels of audience engagement according to a wide spectrum of emotion and article topic (eg pollution vs solutions, climate science and innovation, legislative progress vs setbacks, etc), providing insights and recommendations for sustaining audience engagement in a meaningful way.
Into the Night, a documentary by Helen Whitney
Comprehensive communications strategy and social media campaign for PBS documentary, broadcast nationally in March 2018 and again in May 2020. Includes digital audience buildout and engagement, press integration and outreach, event management (IFC Center of New York City, Green-Wood Brooklyn and KQED San Francisco), social media graphics and website expansion.
Matthieu Ricard: Social Media, Book Launches and Events
Compassion in Action: Marble Collegiate Church
Social Media post: A PLEA FOR THE ANIMALS
Comprehensive Digital Strategy, including social media campaigns and documentary production for book tours, meditation talks and events, and press coverage. Expanded social media audience by 300%. Training and consultation for Karuna-Shechen.org staff, non-profit established by Matthieu Ricard. Fundraising videos, book trailers, Quote Card series, and Instagram launch of world-class photography collection by Matthieu Ricard.
Imagine Clarity
Launching a Meditation App
Finland startup Imagine Clarity LLC wanted to build their digital audience and establish the subscriber base for the launch of the meditation app Imagine Clarity, produced in collaboration with Matthieu Ricard.
Comprehensive digital media collaboration with WordCityStudio included content management and redesign of the website, postproduction of hours of in-app video, and press releases, content packets and outreach.
WCS also documented live events such as the Power and Care, Mind and Life Institute Conference with the Dalai Lama and other luminaries, Brussels, Belgium, 2016.
#StreetLovingKindness with Sharon Salzberg
From a series of walking meditation videos produced in collaboration with Baran Strategies. Designed for digital sharing to expand reach of Salzberg’s core teachings on metta or loving kindness to amplify release of her book, Real Love.
The Last Dalai Lama? Documentary by Mickey Lemle
Social media communications and Kickstarter campaign for documentary about HH Dalai Lama. In three weeks, established and developed social media audience; outreach strategy; Kickstarter blog posts; 24/7 messaging to exceed original goal, 170% funded (2015). Follow-up social media campaign for international film tour (2017).
Art Direction: Infographics
Postcards, Post-Sandy infographics on climate change and Superstorm Sandy. Project received a Civic Engagement Grant Award for multimedia online journalism administered by the New School for Public Engagement, funded by the Ford Foundation. Featured at AASHE conference on Sustainability, Nashville, and SXSW.
Ten Steps to Mindfulness - infographic for The Garrison Institute.
Video: Mission Statement
This Garrison Institute mission statement video, produced for its 2017 Insight + Impact Benefit, evokes its core values of Science, Wisdom and Action weaving compelling photography, motion graphics, and music by Zoe Keating and Philip Glass.