WordCityStudio consults with Publishers, Authors, Filmmakers and Nonprofit Organizations to expand audience reach and community engagement.
Communications strategy campaigns can include individualized social media tutorials, analysis of online searchability, digital content design, book trailers, graphics, as well as hands-on social media curation and outreach.
Consultation Overview
• Crystallize the unique story and message
• Define the audience
• Create meaningful, engaging content
• Strategize innovative outreach
• Propose compelling design and content curation
Campaign Goals Include
• Establish or expand author’s digital presence
• Build digital audience and engage followers for book launch and beyond
• Design calls to action, online and in-person event concepts
• Optimize campaign through analytics reports
Digital Ad Campigns
WordCityStudio develops a Digital Campaign Strategy to achieve our clients’ marketing goals and remain true to their mission and voice.
The campaign for Bright Green Lies used organic reach & paid advertising to rapidly sell out the entire 1st and 2nd runs of this controversial book (now in its 3rd edition). We created original quote cards, FB Live events, book trailers, and ads on FB and Instagram.
Case Study
Bright Green Lies - How the Environmental Movement Lost Its Way and What We Can Do About It
Digital Footprint Report
Through analysis of online platforms, we provide a detailed overview of our client’s online narratives and social media presence, along with actionable steps for audience expansion and increased messaging effectiveness.
Case Study
In a substantive analytics report for EcoWatch, we reviewed th organization’s website and social media content and amassed, analyzed and interpreted data on their audience and it’s engagement; providing actionable insights to senior management: Who is reading? Who is visiting? Who is sharing content and how?
Social Media Curation
Working closely with the editor and journalist teams, we helped optimize EcoWatch content (both original and partner sourced) for Facebook and Twitter on a daily basis, monitoring for virality while ensuring proper balance of stories.
Strategic Research and Recommendations
We provided direction to the editors and writers on opportunities for Good News/Positive News/Solutions Journalism, including
Highlighting ‘Good News’ in newsletter, witnessed debut of series
Provided research and articles about trends in news reporting before and during pandemic
Recommended positive news stories to editors and writers throughout consultancy
Results
We helped EcoWatch expand their social media reach to new audiences and to increase traffic to the EcoWatch ad-supported website.
Facebook: 16% growth in followers, from 426,000 to 511,000+
Instagram: increased following by 20%
Twitter: increased traffic from Twitter to EcoWatch.com dramatically (previously 1-4 click-throughs per article to 68-100 per article).
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