Case Study
Matthieu Ricard: Social Media Campaigns, Book Launches, Fundraising Events, and Launching a Meditation App
Comprehensive Digital Strategy for three successive book tours for humanitarian, author, TedTalks speaker Matthieu Ricard (Altruism, A Plea for the Animals, Beyond the Self). Over 300% expansion of social media audience through digital design, animated quote cards, and a curated selection of world-class photography.
Altruism: The Power of Compassion to Change Yourself and the World
Social media and multimedia campaign to expand outreach for release of Matthieu Ricard’s masterwork, Altruism. Coincided with “Altruism” TedTalk; documentation of events including interview with Ariana Huffington at Huffington Post headquarters; talks, presentations and guided meditations at Rubin Museum, NYC; Cathedral of St. John the Divine, NYC; The Path, NYC; and Mind and Life Institute, Cheimsee, Germany.
A Plea for the Animals
Social media and direct mail campaigns that delivered full-house audiences for a guided meditation with The Path and a conversation with Laurie Anderson.
Beyond the Self
Social media campaign in collaboration with the Omega Institute for the Beyond the Self book launch at Symphony Space, featuring Richard Gere.
Imagine Clarity
Launching a Meditation App
WCS helped Finnish startup Imagine Clarity LLC increase their digital audience tenfold and establish the subscriber base for the launch of the meditation app Imagine Clarity, produced in collaboration with Matthieu Ricard.
Comprehensive digital media collaboration from WordCityStudio included content management and redesign of the website, postproduction of hours of in-app video, and press releases, content packets and outreach.
We also documented live events such as the Power and Care, Mind and Life Institute Conference with the Dalai Lama and other luminaries, Brussels, Belgium, 2016.
Social media design from WordCityStudio included animation, graphics and text, produced in English and French, and successfully increased the digital audience tenfold.
Imagine Clarity Quote Cards - video and audio
Imagine Clarity Quote Cards - image and text
Photographs © Matthieu Ricard.