Research and Writing

Research and Writing

Articles on digital asset management and other topics

ANA, 4/28/20: Managing Creative Assets In a Complex Time (As interviewed by Melinda McLaughlin)

A crisis illuminates the robust benefits of a cloud-based centralized asset management system.

DAM News, 3/10/20: IEN DAM Practitioners’ Summit – Breakthrough Solutions for the Management of Enterprise Digital Assets

Insight Exchange Network hosted its annual gathering of DAM professionals late last January at The Third Annual DAM Practitioners’ Summit in NYC. Presentations focused on DAM challenges, solutions and stories. Topics covered strategies and tactics for user adoption, governance, metrics for measuring DAM value, integration of DAM with other systems, workflows and more. Case studies, Q&A and a breakout session rounded out the agenda.

DZone, 2/10/20: Introduction to Digital Asset Management via APIs

Digital Asset Management (DAM) technology platforms organize content and make it accessible to DAM users. Organizations are both attracted to the value of centralized digital assets and careful about the resources available for DAM implementation and management. The understanding, planning, and integration of DAM to other systems via plug-ins, connectors, and APIs drive value and benefit for the organization.

DAM Guru, 11/10/19: DAM Chicago- The Art and Practice of Managing Digital Media 

The Art and Practice of Managing Digital Media, kicked off September 24th, 2019. I chatted with David Lipsey, the conference Chair, and asked for some insight on what was in store for us at the ‘the Midwest’s largest conference dedicated to Digital Asset Management.’

“Chicago is a very interesting expression of DAM in the marketplace. There are hundreds of companies in the region that rank in the top thousand in the US. Their imaging, branding and e-commerce needs are a significant opportunity for DAM technology and personnel, and it’s happening right now.”

Digital Asset Management News, 3/10/19: The Insight Exchange Network- DAM Practitioners’ Summit 

Insight Exchange Network hosted presentations on the challenges facing DAM practitioners in terms of technology, staffing, scaling, training, evangelizing, and getting ahead career-wise. Case studies highlighted how creative templates create workflow efficiencies and increase brand consistency, and explored the potential of using Artificial Intelligence (AI) for metadata and tagging. 

 DAM Guru, 8/20/18: Digital Asset Symposium, Association of Moving Image Archivists

“Who lives, who dies? Who tells the story?” sums up how history gets written – by the survivor. Media asset management leaders from non-profits, music entertainment, sports, documentary filmmaking and marketing technology gathered at the Museum of Modern Art for a lineup of thought-provoking presentations on technology, big data, big storage and AI.

SSRN, 4/4/18: Digital Asset Management: Big Content in a Challenging Landscape

Introducing DAM is complex, as it involves numerous stakeholders, creates new workflows, and can encounter resistance to adoption. Understanding the goals of the organization, and its employees’ day to day workflows, is critical to successful planning and deployment of DAM. In the end, implementing DAM can increase productivity, and save companies time and money.

Leonardo Electronic Almanac 3/15/19: Making Sense of the Nonhuman Experience