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Bak of Into The Night


Campaign Overview:

PBS documentary film “Into The Night”


Strategic communications plan and social media campaign for PBS documentary, broadcast nationally in March 2018.

The challenges:

  • create an engaging campaign on a taboo subject: death

  • build social media sites from scratch

  • design cross-platform branding materials

  • train team on social media practice




Motion Graphic formatted, scheduled and posted on all social media channels.



The Order of the Good Death - a movement spearheaded by Caitlin Doughty (who is featured in the film), focused reinventing mortuary practices, advocating green burials, and staging ‘death salons’ (which are particularly popular with millenials).

Ongoing Social Media Content


Other Campaigns

Matthieu Ricard: Social Media and Events

Compassion in Action: Marble Collegiate Church

Compassion in Action: Marble Collegiate Church

Social Media post: A PLEA FOR THE ANIMALS

Social Media post: A PLEA FOR THE ANIMALS

Comprehensive Digital Strategy, including documentation and social media curation for book tours, meditation talks and events, press coverage. Substantial social media expansion (300%). Training and consultation for staff, non-profit established by Matthieu Ricard. Fundraising videos, book trailers, Quote Card series, and Instagram launch of extensive photography collection by Matthieu Ricard. 

A Plea for the Animals (2016)

Social media campaign, including book talk at Marble Collegiate Church in conversation Laurie Anderson, and guided meditation with The Path.

Beyond the Self (2017)

Book launch campaign, including live event collaboration with Omega Institute at Symphony Space featuring Richard Gere.

Animated Quote-Cards


Imagine Clarity Meditation App

Launch Campaign (2016-17) 

Bilingual meditation app produced in collaboration with Matthieu Ricard and Imagine Clarity LLC, based in Finland. Comprehensive content management for website and videos prior to launch; press packet, digital media strategy and outreach; social media campaign (English and French); online community-building; documentation of live events; representing start-up at conferences, including Power and Care, Mind and Life Institute Conference with the Dalai Lama and luminaries, Brussels, Belgium, 2016).  Photographs © Matthieu Ricard.


Art Direction: Infographics

Postcards, Post-Sandy infographics on climate change and Superstorm Sandy. Project received a Civic Engagement Grant Award for multimedia online journalism administered by the New School for Public Engagement, funded by the Ford Foundation. Featured at AASHE conference on Sustainability, Nashville, and SXSW.

Ten Steps to Mindfulness - infographic for The Garrison Institute.



This Garrison Institute mission statement video, produced for its 2017 Insight + Impact Benefit, evokes its core values of Science, Wisdom and Action weaving compelling photography, motion graphics, and music by Zoe Keating and Philip Glass.


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